What does our name mean?
AEC represents our core business, while etc. signifies our commitment to expanding knowledge beyond the traditional realms of professional services marketing. We push ourselves to blend new and innovative ideas from the etc. into the AEC — bringing a fresh perspective to a centuries-old industry.
Our purpose is simple: to grow your business and elevate your brand.
We integrate seamlessly within client organizations — serving as your primary marketing resource, or as an extension of your existing team. Rather than working with a larger consulting firm or onboarding additional full-time staff, our clients benefit from:
Personalized Focus
AECetc.’s focused approach builds familiarity with our clients — taking your ambitions as seriously as we do our own.
Industry Specialization
Our deep roots in the A/E/C industry enable us to navigate the nuances of marketing for professional services firms.
Objective Insights
Backed by our diverse portfolio of projects and client types, we offer a unique perspective on how to reach your goals.
Speed and Efficiency
We can mobilize quickly to tackle time-sensitive projects, without the delays associated with recruiting and onboarding new employees.
Networking and Resources
With a combined 25 years of experience, we bring a trusted network of contacts, partners, and resources.
Sustainable Pricing
AECetc.’s pricing structure translates directly into additional value for our clients — you only pay for the marketing services you need, when you need them.
We design thoughtful solutions for complex marketing challenges.
Whether you’re looking to win the next proposal, enhance your branding, create compelling content, or streamline operational efficiency, AECetc. successfully takes your projects from concept to execution.
Proposal Management
AECetc. provides project management, technical writing, and presentation coaching for RFQ/P submittals, bid packages, and client interviews.
Market Analysis
We conduct detailed market studies to identify customers, competitors, and trends — determining the most impactful way to reach your target market.
Strategic Positioning
Our team asks insightful questions to understand how you operate, define your differentiators, and strategically position your company in competitive landscapes.
Brand Development
We develop brand identities, key messaging, and core values that resonate with your customers and recruits.
Content Marketing
With a strong understanding of your company’s tone of voice, we create informative content marketing pieces to attract and retain audiences.
Graphic Design
AECetc. designs branded materials including logos, business cards, brochures, presentations, and websites to reflect your company’s unique value and personality.
Communications and PR
Our team advises on social media and external PR to enhance your public image, secure media coverage, and promote key accomplishments.
Event Strategy
We strategize, manage, and leverage events to promote and connect your firm to potential clients and industry partners.
Operational Efficiency
AECetc.’s suite of services extends beyond marketing — we’re also experts in process optimization, software implementation, and digital asset management.
We leverage different industries to challenge and inspire each other.
Since first meeting in 2016, Kristen English and Ava Sand have been pushing the boundaries of marketing for A/E/C firms. Almost a decade later, armed with lessons learned from other industries including real estate and high-tech, we’re thrilled to bring you our combined expertise through AECetc.
